For each of the following, identify what metrics you would track as part of that project. What company-wide metrics would those affect for those companies?

  • Building a better designed add to cart process for Nike where it recommends related products
  • A project to improve music recommendations by Spotify
  • Detecting stored credit cards expiring and pre-emptively asking users for a new one for Delta Airlines
  • Adding a share to Facebook button for completing a bike ride on Strava
  • Adding the ability to sign into a PlayStation with just a QR code and your phone